Buffs are fun to play with. The opposite, Hindrances, might also be fun to play with.
Hindrances should be free to use, and might add extra ISO / ranking points for a win. Some sample hindrances:
+20 levels to opponent team
-20 levels to team
Take +20% damage
Timer – turn ends in 15 seconds
+3 AP all colors to opponent team
Tile icons based on lowest power.
I thought you were pre-emptively hating on Ant Man and Wasp. Or that X-Men character with the grubs inside him.
Hindrances (would handicaps be a more accurate term?) would be super cool. If I could gimp my guys in order to earn a few extra bucks I would jump at the chance.