I use “They” because I’m not sure who is running the social media assets for MPQ. Demiurge/D3 etc.
Whoever it is, It’s pretty disappointing.
The game is becoming pretty popular and if the forums are any indication, the people who play it WANT to be social and have already begun developing a culture around it.
There is so much opportunity there; interact with players, run contests, and just generally promote the game in a social way.
Instead the Facebook/Twitter are just a dumping ground for “Hey this contest started.” which regular players will know anyway when they log on and they almost never respond or interact with fans.
Yeah, I agree with that. I follow MPQ on Twitter although I don’t know why. I would plug any “news/announcements” from the forums there to start. Give away 25 HP or something for retweeting that a contest started - that’ll get more people talking and potentially invested. It’s a small company and we have IceIX doing…something…as a day job and forum-responding occasionally at nights, but yeah, they need a full-time social media person, if even just an unpaid intern.
Preference to Applicants with
…
Experience with Atlassian tools - Jira, Confluence
Expertise with Excel
…
They need even more Excel-sheet guys? And stick to last-century broken tools just to facilitate all those problems we see that no one knows what is released in which version and just tie the plan with coding with QA with deployment and the release notes…
Come on guys, whoever has a nephew out of real work for years, apply, likely will have an edge over anyone with an ounce of competence.
I really like how you manage to boil it down to that, seeing they are looking for a director with that qualification. God forbid that someone in management, with the employment to schedule and manage budgets is asked to know Excel…
I must stop posting pictures of my anatomy to facebook, pinterest and whatsapp. But I’m fine with in on Linkedin, I think it gives me extra ‘presence’.
Didn’t you know that if your company uses Excel (like the vast majority of companies), you’ve committed a sin. They might even use Word! Or Outlook! How can we trust a company that uses Word??
Now I have started investigating other similar games, it seems to be another area where D3 just aren’t in the same ballpark as other games. Look at that Dr Who thing. They have codes for outfits on a bi-weekly basis, competitions, head up on updates etc etc.
Maybe it is a completely different set-up, I have no idea, but it just seems to be another area where gamers/fans can communicate with the developers, so therefore is an area D3 basically ignores.
If you check the administrators profiles you can see that at least 2 of them log in every day and ICEIX is usually every couple days. Strangely I see them logging in at night so maybe a 3rd shift or something? I dunno. So they are paying attention, its probably just that Naz wont let them post or something.
When my wife asks me the quintessential husband question: “Does this dress make me look fat?”
How do I respond if I want to be honest?
I could say: “Ummm…yeah. It does. Maybe you shouldn’t go out in public wearing that.”
Or, I could be smart and honest: “Of course not Sweetie. But I don’t think it flatters your beautiful figure.” - And I go help her pick out something to wear.
It’s all in how you communicate and what your intent is with that communication. They knew it would generate flak when they made the change. But the BS they used to present it was ridiculous, including the part about calling it a “feature”. That is why there was a whiplash of feedback and that is why people are upset.
At this point, they are proving the point that the only thing they care about is their metrics when it comes to making game decisions. We can only hope that they are showing a downward trend and they will pop back in here to use our feedback to right the ship.
Right now, our voices and our opinions mean diddly-squat, especially if their metrics say the game is performing financially.
Simply positing new event starts and/or major patches for the game is pretty much standard for mobile games. The only companies I work with who take social media management very seriously are much, much bigger brands than MPQ / Demiurge.
