I know that folks who worked hard on this game want to make some money out of it and I totally support that. However, I think the ISO selling strategy is a bit outdated and ISN’T making them as much as it could. I suppose that back when 2* and 3* were the strongest and most commonly used characters, buying 2000-3000 ISO would’ve been worth it.
Now that more and more players have 4* and 5* character roosters, even 10 000 ISO is a drop in the ocean. It’s also something one can win in 20 minutes of playing a story round. New players have more ISO than they can use and older ones need far more than they could buy for a reasonable price. I know there are people spending hundreds of dollars on this game, but I suspect their number is pretty low. I think most revenue comes from occasional small purchases- and they are totally worth it for coins or VIP, but not for ISO.
I think selling more ISO for the same prices would increase the game-makers’ income, because more people would be spending. I could be wrong, I don’t have access to their data and it would be interesting to see what percentage of the players generates most income and what amounts they spend on a monthly basis.