I can think of two things that could be on here.
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Fixing existing characters. The tweaks they’re doing now are great, but at the rate they’re going it’ll be a long damn time before they get through them all (it’s bad when 1/3rd of the 3* characters are “meh” when boosted and only useful when required or for the 4* covers they give).
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Adding more villains to the game (and to a lesser extent, more female characters; both are under-represented groups, but more villains get us into one of the things I actually picked to add).
So my 3 that I picked:
New characters (3*), New Story Content, and PVE.
I’d like to see a PVE overhaul to really get into “you can play when you want.” Remove timers altogether. Remove placement. Balanced Progression (take the current Dark Avengers Heroic at SCL7, awards at 100/500/1k, then awards alternating 2k and 1.5k intervals up to 24k. Another 2k to the 4* Heroic instead of 1.5k. Then 9.5k to a token, 6k to some ISO, and 7.5k to the CP at the end; it’d be nice if they kept up that 2k/1.5k pattern, throw in another token, some ISO, hell, even another boost or health pack for one of them, just so the pacing of rewards doesn’t plummet at the end of each event). Extended Progression (we had people in our alliance reach 160% of the required amount to hit max progression and reach the 15CP award during the last event, why not extend rewards up to that point and higher, even knowing fewer people will reach them? make those extra points worth something more than “hope I place well” points, even though I’ve already said I’d like to nuke placement altogether). Maybe throw in Alliance Progression for each event. Because Boss events are fun, because you’re working together. Take the fun part (team progression, no placement worries), and paste that on top of every other PVE event out there. That’d be nice.
New Story Content, I’d just like to see events use characters available. We could have a whole event where the X-Men are the enemy (“They’re under Magneto’s control, oh noes!”), but instead only see them in Gauntlet/Simulator/DPvMPQ, really. Give us more unique fights (like that wave fight where it’s 3v1 against a Hulk, and you have to beat Red Hulk, She-Hulk, and The Hulk). Let us have an event against the X-Men that ends in a 3v2 fight against OML/Phoenix (scaled to be a decent “mini-boss”). Run an Avengers event where each sub has a team-up with a 5* character. Run another where we fight against them (with more variety of characters than the few Avengers we fight in the Sentry event). There are characters in the game, USE THEM. And then if we get something 100% new on top of it (like, say, an X-Men featured event vs Sentinels, or something like Strange Sights, or a new Boss), it’s gravy. I feel like there’s so much more that could be done with the tools on hand, much less once you start adding new stuff that exists in Marvel comics but not MPQ.
And new 3s. Partly because I don’t think every new character needs to be a 4/5*. We’re missing some X-Men characters that would be nice (Rogue, Gambit, Nightcrawler, Havok, Cable, Emma Frost, Sabertooth, etc), some Spidey characters (Black Cat, Mysterio, Kraven, like a dozen other villains, etc), and honestly, not all of them need to be 4s or 5s. Make some of them 3s so they can be easier to acquire, and so they don’t have to be quite as strong (Gambit would be a great chance to put Charged tiles into 3 territory, for example, and running a bunch of Spidey villains as 3*s would make them more suitable to use as villains in a new story event).
Ultimately those 3 tie together for something that I think needs focusing on as much as the dilution of classic legends or colorless covers of 5* RNG or SCL9/10 or what have you. The middle of the game needs to be more robust, so more people reach that high-end point. I get that part of the game is getting high-end players to spend on acquiring 5s, but part of that investment is creating more high-end players, too. More variety in the story, more 3 characters (or even 2s/1s, though I think that would require a separate adjustment there), a more free-form PVE that actually lets you play when you want (and not the Dev’s bullshit definition of play when you want that we’ve reached now), the path from “new player” to “spending money on 4s/5s” needs something other than “just fun enough for Stockholm Syndrome to set in” to make it work.