!. No, only wins/losses count for MMR
2. I only buy them if there hasn’t been a tourney with them for a while and even then, you have to buy at least 6 to make a real difference
3. Focus on one character, cause in all pve’s they give you the loaner character
4. depends on your score and commitment, if you can get to 700 or 800 every PVP then there’s a lot of alliances that would love to have you.
also, in regards to your roster, please don’t put any iso into Daredevil anymore, he’s basically useless outside of PVP’s and PVE’s where he’s a required character/buffed
You should buy 3* cover only if it looks like it’ll pay off in the near future. For example any Magneto blue cover more than pay off their costs if you bought them in the past (it’s uncertain now due to impending nerf). Certain abilities that have a huge power gain at level 5 might be worth to buy too, but again you’ve to have a plan on how that’s going to be payoff. For example World Rupture level 5 is probably worth it, but you got to have a team in mind (e.g. Daken or The Hood), because it takes more than just a maxed out Sentry to change your matchup versus high end players.
I haven’t bought a cover, but it makes sense if it’s for a 3* that you can max cover. You shouldn’t buy any now. You should continue to invest in roster slots and using a shield that will last to the end of the event.
Focus on one character. You’ll get the most bang for the buck. There are rare occasions to pump ISO into the buffed character (e.g. pushing to obtain 600, 700, 800 level rewards)
There lots of openings. If you look on the Alliance subforum, you should be able to get into a better one if you can demonstrate commitment.