I pretend to have any idea… first, because I tried to get a few gaming friends to play, and saw what was happening that was different from my starting experience, and second, because I started an alt on a different platform recently.
In the vein of this thread, I love this game, I spend a lot of time on it, and occasionally money too. The combination of match three and the powers of the characters make for a good gaming challenge, and both the gamer and the collector in me is thrilled with the champ ‘m all challenge. The social aspect is fun, playing and chatting with my alliance mates is great as well, even if the ingame chat is inadequate for cmd (but hurray for Line).
But I want to answer to the poster above, as my attempts to get friends to play as well have failed, and that to me is worrying. Because some of them did spend money, and they still failed to get into a groove of play that made it fun for them.
Why did they fail? Long analysis to follow…
What is different for new players now that was not so hard in earlier days? The biggest problem is the hp situation. It was always a challenge for every player to get trough the hp starved phase, but nowadays, players are far more than hp hungry at that level, they starve and die from of lack of hp. And with 100+ 4*, all of them needed for a decent ranking on pve, even in scl1, the starvation feels neverending.
When rewards were rearranged in the shard introduction, hp rewards were lowered across the board. And this is what is killing new players mostly, except for a very hardy few that play for hours, and have a decent alliance to support them, or those prepared to spend hunderds of bucks from the start.
When I started my main (850 days or so ago) I already felt (as we all did) that I needed way more hp, and I could still could make a lot more hp in pvp and pve rewards in those days. T10 in scl6 for pvp was 100-150 hp reward at that time (I remember, because buying a 3 hr shield to protect ranking was viable). Now it is 40-50 hp, less even than the cheapest shield. So, a new player now does not earn nearly enough hp to get a sense of progression. Yes, I know, nobody at that stage ever did, and we all struggled with it, but believe me, it is much much worse now. Oh, and factor in also that the t10 positions of even the lowest pve scls are taken by 4* and 5* players that do not belong there, but for some reason enjoy taking the rewards that they do not need ( in pve, choosing scl is entirely free, so a 5* player can play scl1 and some do. Why? I have no idea. But they do). I used to be t5 in pve scl4 often with my main account. With my alt, that was was no longer possible unless I had the 4*. But… gathering the 100+ 4* you need takes very long. And even if you manage to get t10 in scl1-4, you do not get more than 10-20 hp or so). I got my alt account into 4* transition by buying a Stark at a sale, plus agressively merc it for every pve and pvp to scrape an extra 20-40 hp from alliance rewards. But most new players cannot do that.
And this is even a problem for modest spenders. Example, one of my friends bought a starter pack. Paying 10 bucks when starting out should be a fair deposit, right? It did not help her at all, because all the hp included in the deal was needed to roster the few 3* that came with it. And those 3* while they helped play, took roster spots she still needed for 2*. So, I told her she also needed the 2*, that she needed to not open tokens without roster spots hp, etc. But she made so little hp, it took her days, if not more than a week to even roster a single char that way (granted, she was not fully progressing pve, but she still played a fair amount) - in a game where hunderds of chars need a spot. She felt spending 10 bucks should not mean she needed to spend another 10 after just a week. After a few weeks she gave up, as she just did not see enough progression of her roster. “I suck at this game, because I do not get anywhere. I must be playing it wrong…” she said and left.