Whenever it comes up that Steam players are a very small percentage of the MPQ population and every time I get a player survey, I always ask the same question: “Why aren’t there Achievements and Steam Trading Cards?” For this post, I would like to directly discuss achievements (we’ll deal with cards later).
Steam achievements are a minimal effort, multi-pronged marketing tool for your game. If you care at all about attracting players on the Steam platform, why would you not implement them?
Q: What do you mean multi-pronged marketing tool?
A: First, there are achievement hunters/gatherers who will at least try any FTP game with achievements just to scoop up a few easy ones and feel out how hard it’s going to be to go for more. You want people to try your game right? Second, every time players get achievements, they show up on the activity feed of all their friends. Free advertising! Hey, he seems to play MPQ a lot, perhaps I should check it out?
Q: Minimal effort? Your kidding right? It’s going to take lots of work.
A: Single developer achievement spam game companies are swamping steam right now. Many of them have even figured out how to allow players to submit their own custom achievements. The coding can’t be that difficult.
Q: No, I meant the effort of coming up with the achievements. Creativity takes time.
A: Not really. The most straightforward and appropriate solution for MPQ would be to create achievements for:
Add [Character] to your roster
Max [1/2 star Character]
Champion [3/4/5 star Character]
Max Champion [3/4/5 star character]
and voila, you now have several hundred achievements of varying difficulty levels that will always give players something to shoot for and that support the main mechanic of your game (i.e. get players to collect covers). Creative names and descriptions would only take a small amount of additional work. Example:
Exile no more - Add Peggy Carter to your roster
Did what Peggy said - Champion Peggy Carter
Ultimate Soldier - Max Champion Peggy Carter
You could even use the characters existing tile icons as the graphics for the achievements (if you didn’t want to do something cool like the ones for Ultimate Marvel vs. Capcom 3).
Q: Why would we want to put any effort into Steam when it’s such a tiny number of players?
A: Why would more people want to play on a platform that gets no effort?
I know expecting an official response to a forum post is wishful thinking but I would really like to know how it is that this game has gone on for so long without someone at least explaining why Steam achievements aren’t a good idea for MPQ.