seriously, what incentive is there to get the meagre rewards as they are now.
You pound and grind to get 5000 and get a 10-pack, awesome!
But another 5000 gets you not even enough ISO8 to upgrade a character and a measly amount of coins to do absolute jack with, insulting at best
Ya it’s quite laughable really. 
Considering how relatively crappy the 10 packs are now, I don’t even think they are appropriate for the threshold. I was shooting for top 50 for the season but after my progression 10-pack pulls, I am not going to bother working that hard for 2500 iso.