TL;DR: Placement rewards aren’t random, & of course it’s fine to encourage spending - demiurge are a business, not our friends.
Note: I will make reference to the idea that decisions are made to optimise profit. Yes, the old " contact theory to sell more X". Now I’ve posted that phrase so you don’t have to.
So Women of Marvel awards Iron Fist, and the same ability is relegated to top placement only. This isn’t random.
I know, I know, “They told us it’s random!”
They lied. People can lie. It’s a thing you can do.
Recall the time they proudly beat their chests about hitting the fabled $1 ARPDAU? It didn’t go over to well when the forum found out. There was a lot of talk about leveraging psychology to maximise player spending.
Now it’s very obvious that Iron Fist will become a huge player in the metagame. He accelerates one of the best characters in the game. And the key ability for that had been the rarest reward. Players want Iron Fist’s purple. If they want it now, they’ll have to place in the top 5 against the other best character powered up. If you don’t have a Thor, you won’t be able to compete, and if you do have a Thor, you’re going to be facing a lot of mirror teams. This is going to be an HP Suck on a biblical scale.
So my question is this: would demiurge really place their revenue stream in the hands of RNG? No. Of course not. They may not know the first thing about game design or balance, but their business acumen is strong. Every decision is made to optimally influence the spending habits of the players. Hood Blue would have stayed top 5 forever, given the opportunity, but people start complaining & become suspicious, so they kick it down for an event, but it’ll be back to top 5 soon enough.
Yeah I’m upset that I won’t be able to complete for a purple cover with a 1/1/1 Thor. But I just have to deal with it. Do I think that his purple will be the progression reward for his PvP? Absolutely. That’ll be the last chance to get IF covers for a little while, so it’ll be a brutal climb to get that prize for a lot of players.
Just remember that demiurge is a business; they are here to make money, not friends. If you still truly believe that they are relying on RNG for placement rewards, I’ve got a bridge to sell you. I hope you enjoy the mad ravings of my conspiracy theory.

