Alright seeing as the odds of the developers actually writing this are pretty slim, I decided to put myself in their shoes, pretend your all my customers and offer what I feel would be a valid response. Please ignore any grammatical or spelling issues, still working on my first coffee.
Attention valued customer,
We realize the recent roll-out of the Ultron event did not go as smoothly as we had hoped and many of you were frustrated with the overall experience. We had high hopes this event would provide a varied and interesting experience for you are valued customers but in the end; in our excitement to get this release out it’s clear we missed the mark and there is definitely a lot of room for improvement. We appreciate the feedback (both positive and negative) we have received over the last week and are certainly going to be looking into improving the reliability of this event going forward.
We further understand there has been a lot of negative feedback regarding some recent changes we have made to characters and PVP. We are still in the process of evaluating how these changes have impacted the overall game experience and will certainly be looking for ways to improve this going forward.
In regards to the Ultron event we have identified a number of ways in which players progression had been negatively impacted
- Alliance unable to finish round due to server downtime towards the end of round 1, possibly missing out on Scarlet Witch covers
- Players who had not finished unlocked Ultron Prime events due to server downtime, possibly missing out on Quicksilver covers and Ultron packs
- Players not receiving points under specific circumstances for certain Ultron missions.
- Players not being able to complete nodes in round 2 due to Scarlet Witch not being rewarded in round 1.
- Excessive point requirements in round 2
We are unable to efficiently determine the exact rewards a player missed out on due to server issues, as a result we’ve decided to provide everyone with a token of our appreciation for their patience during this event.
- 1 Quicksilver cover
- 1 Scarlet Witch cover
- 1 Hulk Buster cover
- 10 pack Ultron Covers
We feel this should certainly offset any potential loss of progression rewards during the event and will be rolling these rewards out shortly. Should you feel the rewards do not offset your personal losses, do not accept the rewards when they arrive, and please contact support. We will address these cases on a case by case basis.
Thank you again for your patience.
Just to explain my approach.
First I think its important to take ownership of the problem. Let them know you understand the problem, apologize for the customers inconvenience and assure them that their concern is your concern.
Second of all you’ll notice I was not thrifty with the rewards. The primary reason in this case is its a really easy way to help the customer look past the problem, by offering the 10 pack as well it also gives customers a potential possibility to actually end up better off then had the server issues not occur, which would certainly go a long way toward mitigating frustration. The secondary reason is these items carry no monetary cost , it does not impact the bottom line negatively at all. If anything it prevents the type of customer frustration that could affect by bottom line negatively.
Lastly I give customers an option to address their issues on a case by cases base, this is not an option likely to exercised by the vast majority of the customers however, due to my generosity in the rewards. My generic approach also means I would have to spend less time trying to figure out exactly what each customer missed out on, so the cost in man hours spent should be significantly less as well.
Now some of you may disagree and thats all good, I’m simply outlining the approach I would personally take.