You are never going to have “consistency” if you allow your reps to exercise their judgment. At best, you can set up a script; the problem with THAT is that once a script exists, people will look to exploit that. And if reps operate off a script, any “empathy” is going to be canned, or at least perceived that way, since we’re dealing with CS entirely through email rather than face-to-face or over the phone. How many times have you seen people refer to “the standard ‘we’re sorry but blah blah’ response”?
That’s perception - the most vocal elements of the player base have decided that CS are out to get them because (a) previous interaction(s) didn’t go as they might have hoped. How are they approaching CS with future requests? Are they being belligerent or approaching CS from what CS might perceive as an entitled stance? Are those people then complaining about a lack of empathy? Are the CS reps responding empathetically but having that empathy dismissed or denigrated because it didn’t also come with a tangible make-whole for the player’s asserted issue?
“Confirmation bias” gets thrown around in other ways hereabouts, but it’s applicable here, too. If you go in expecting that CS isn’t going to resolve whatever issue you have, and that colors how you behave towards them, that’s also going to color how genuine you perceive their empathy to be if they say “I’m sorry, I know it sucks, but…”
- The problem of course is the slippery slope argument. As a practical matter, the effects of any one single CS encounter, has a negligible to non-existent effect on anyone’s roster or placement over time. But the prevailing sense of confusion on how changes are implemented has created unnecessary tension and uncertainty in how players enjoy the game and interact with the community as a whole.
And, again, there is precisely one “consistent” way for CS to reduce that confusion: nobody gets nothin’. And that includes the whales. If you’re a whale, or a megawhale, and you’re spending hundreds or thousands regularly on the game, and CS tells you “sorry, if we do it for you we have to do it for everybody,” are you going to perceive that as an empathetic response? Are you going to feel like dropping that regular Stark Salary is a good idea? You and I may look at what regular Starks do for a roster and say “there’s still benefit there,” but now we’re right back into the perception territory. People who whale or (especially) megawhale have the perception that their spending means additional benefit beyond what the “peons” get. You see that in all manner of haves/haves-not spending. The “Admiral’s Club” in an airport, first-class boarding first and exiting first, being able to roll up to a swank restaurant or club and skip the line to get in, etc.
Full disclosure: I’m not a megawhale. I’m not even a whale, unless whale is defined as “spends money on this game, ever, in any capacity.” I’ve never bought covers with HP, I’ve never bought ISO, The most I’ve ever spent in one go was $20, and that was because somebody gave me a Steam gift card.
But I can still see the impossible position into which the nature of freemium games puts CS reps. If they treat their biggest spenders solicitously, the free-to-players or low-level spenders perceive inconsistency/unfairness. If they say “nobody gets nothin’,” the whales wonder what good their high-level spending is doing them (because they take for granted the tangible good it does). If the CS reps are given the latitude to exercise their judgment, there’s going to be inconsistency by definition, because no two reps are going to respond identically to the same situation unless they’re working off a script…at which point you have consistency but you don’t have empathy.
- As a personal aside, I’d much rather see the community get the surprise reward rather than have a surprise treat for myself. Thats not meant to be slam or a comment on values. My opinion is that a consistent and transparent set of rules for CS interactions would let me focus on how to play the game rather than keep asking alliance mates how did the other play accomplish this or that.
No, I dig. I’m not saying “I want the surprise for ME y’all go pound sand.” What I mean is that any “surprise reward” for the community is likely to take the form of the periodic free tokens we’ve seen. Cap 75th, Comic Con, whatever. CS isn’t going to say “surprise, folks, everybody who emails us will get 500 HP or two free LTs or whatever!” But in the context of "I’d rather have an environment where I hear “yes” on occasion than one in which I always hear “no,”’ I consider myself a member of the community. And speaking not for myself, but as a member of the community, I’d prefer an environment where CS reps can exercise their judgment and, occasionally, say “yes.” But the cost of that is a lack of consistency. You can’t have it both ways. Either they’re consistent and there are strict guidelines (which mean that a small minority of the community will ever qualify to begin with), or they have more latitude and that latitude manifests in “inconsistent” ways.
Given what I’ve said above about my spending habits, and how minor they are by comparison to high-level players, I don’t get “yes” regularly. I think my experience in that respect is pretty comparable to the rest of the community. I remember each of them for precisely that reason - they were both rare and unexpected and so they were welcomed. My contacts were out of hope, not expectation, and so I didn’t walk away feeling jobbed. And that’s how I handle my CS interactions - not with an expectation that John was able to do this, so they should do it for me, too, but when something happens that’s problematic for me, I ask if there’s anything they can do. Most times they say “sorry, we can’t.” Sometimes they say “yes,” as with the 5*->4* downgrade example. Once in a very great while, their remedy is over and above what might be considered “reasonable.” Not often, but that’s happened to me twice in 2+ years of playing.
I’ll take inconsistent flexibility over consistency that doesn’t yield those 1-2 moments of delight per year.