VIP features are becoming really popular in Freemium games these days - see Z Fighters amongst a plethora of other successful freemium games.
Why is this feature gaining popularity? Because it makes both the player AND the developer happy. the developer gets to rake money in (hand over fist, in the case of Z Fighters. Seriously, mega-whales there see our MW’s as Mackrel.), while the player is happy with their spending - they reap immediate AND long term rewards. You also scoop up a ton of the little fish who otherwise wouldn’t spend at all.
“I can only put together 5 dollars for IAP at a time… That’s not even worth spending…”
vs
“I may can only spend 5 dollars per paycheck, but if I do it every 2 weeks for the year I’ll hit VIP 10 and get all these goodies!”
To give you a rudimentary idea of how implementing this properly could help you make even more money, I can lay out exactly how I would put this feature into the game.
VIP membership is permanent. Hitting Rank ___ VIP means you will always be at LEAST that Rank.
Rank 1 - Spend at least 5 dollars through lifetime transactions.
Rewards - Earn 20% more ISO-8.
Rank 2 - Spend at least 10 Dollars through lifetime transactions.
Rewards - Earn 50% more ISO-8.
Rank 3 - Spend at least 20 Dollars through lifetime transactions.
Rewards - Earn 50% more ISO-8; Earn 25% more Hero Points.
Rank 4 - Spend at least 50 Dollars through lifetime transactions.
Rewards - Earn 50% more ISO-8; 25% more Hero Points ; 10% More CP
and on and on and on and on. The people want more ISO, but your ISO pricing is… Infeasible, or at best inadvisable. But someone is buying it at that price,or else you’d have changed it long ago.
So how do you sell ISO to players who can’t farm it fast enough but think your prices are unfair? Sell them the ability to farm more of it, faster. You keep the unserviceable price that some mega-spender is currently buying in bulk while selling ISO to the people who won’t buy ISO from you. How much more win-win does it get?
Not only does this encourage repeat, lifetime spending, but you can also trigger bursts of purchases without even having to put a sale up. How?
Hold events with INSANE prizing - legendary tokens all around! The catch? Entry = VIP 5 or higher! (set the gate as high or as low as you want, it’s your game).
Ball’s in your court. Feel free to gift me a 5/3/5 Old Man Logan for making you guys so much gwap.
[Dear Malcrof, could you let this gather a few up votes and replies before moving it to Suggestions to die? Thanks.]