I seem to remember there being something about Apple raising prices in the UK over fears of the strength of the pound, that was back in 2017. That doesn’t explain a £4.50 price difference to Steam though which is pretty shocking.
The only time we have seen any A/B testing in this game is when the item is purchased with in game currency. I don’t know for certain but I would guess Apple/Amazon/Google/Steam don’t allow this type of shenanigans with actual money.
The cause of these different prices is simply that these companies use different conversion rates when converting $19.99 USD to foreign currencies.
If you want the cheaper price, buy it on a different platform if available. Rumor has it Steam players get the best deal for once cause apparently Valve offers a more fair conversion.
Presumably the conversion was “fixed” based upon the value on a certain date.
If we took today’s conversion rates then $19.99 = £14.14, taking into acount fluctuations and that you wouldn’t get that rate exactly it does indeed seem that Steam operate reasonably close to a true conversion rate and Apple are punishing the UK market.
I’ll freely admit I’m ignorant of the issue when it comes to the tax structure of foreign countries, but I’m curious if local or regional taxes factor into the price differences as well.
In the U.S., a pack of cigarettes that might cost you $10 or $12 in New York City will cost you maybe half that if you cross the bridge and buy in New Jersey. Same thing if you go from Chicago to Gary, Indiana. And Seattle residents recently suffered some serious sticker shot when the price of a 12 pack of pop almost doubled overnight when a new tax on sugary drinks went into effect. But if they drive outside the city limits, they’ll find prices much closer to what they were used to.
Out of curiosity, are you in the north or south of England? I wonder if that has something to do with it.
I’m in the north where wages and the cost of living is lower. Pricing us at the higher end might be a tougher sell.
I can understand them not all using the exact same conversion rate, but the difference of £4.50 is well over the top. I could understand it being a 50p difference, but not another £4 on top of that.
$25 Canadian on Android. Still thinks it a relevant deal, but I won’t be picking it up since its so close to the starter pack sale, which was what, 7 days ago?
For all I know in another 7 days there will be a better sale which includes CP or a 4*.
It should still be available in the Heroes for Hire store. Click on Recruit Heroes, then cycle through the stores until you find the Heroes For Hire store. In mine, it’s the first one of the left.
Hi Everyone. I just wanted to stop by and provide a bit of clarity on the different price points players might be seeing. Some of you have mentioned A/B testing, however I can confirm that this is not the case.
Instead, the price differences some players are seeing are due to a variety of reasons, such as different platforms, regions, taxes, or maybe all of the above! (In some cases, our team even receives pricing set by the platform itself)
Hopefully that provides a bit more clarity about pricing (or maybe a bit more confusion. Sorry..), or at the very least about whether it’s an A/B test or not.
