When we launched Heroes for Hire a little over a month ago, we created a few different offers that we thought were valuable and compelling. We run tests like these to allow players to show us what they preferred, and after seeing all of the results, it was clear that players preferred the offer that had more items in it.
Starting today, the 4-Star Heroes for Hire store bundles will be 3,600 Hero Points for all players. The offer includes one 4-Star Cover, eight Elite Tokens, 10,000 Iso-8, and three Command Points. The cover changes each day and is the featured 4-Star from the Behemoth Burrito mission found in Deadpool’s Daily Quest.
As a token of our thanks, anyone that helped us determine the best offering by collecting a Heroes for Hire offer since its release, will receive 300 Hero Points.
I’m surprised at this too. I’m one of those who don’t think the few extra stuffs worth 1100 hp. I personally would prefer an option without any bundle, just the 4* cover for lower than 2500 hp. So basically, we now have an official re-branded 20-items 4* vault.
Note: I got 3600 hp offer and can see 7 days in advance.
It’s not a popularity contest, it’s a profitability contest. I do like that they are throwing a bone to people who bought (hopefully it’s 300 per purchase, but I doubt it).
Certainly not shocked they went with the bad price. Guess I can forget this store exists.
Bummer, i like the h4h feature and was going to buy 2 covers in the next week at the old price point. For 3600 I’m probably passing, but I do appreciate the 300 hp payout.
@brigby, any chance we can see how the sausage was made here? what was the purchase rate for the 3600 store vs. the 2500?
and was there at least a good mix of new accounts and whales for each test that they can really be compared? Just curious.
I had the 3600 with 7 day preview store, and i bought at least 2 covers. Nova Red, and Medusa Purple. i personally dont mind the higher price since i dont really use HP for much…but wondered if we could get a “10% of all matches were won with OML” stat on this decision.
This could have been done sooner. There’s no way to get accurate data unless you offer both choices to all people. Since they didn’t, it was pretty much a foregone conclusion that they’d either go 3600 or just shut it down.
Oh man, I’m ahead of the wave. Saw the announcement and shook my head… The A/B testing seemed so flawed given we all value these goods differently. True A/B would have been to give us both and choose the best for us. I actually would consider a4* cover at 2500 bc I’m an old timer and remember that was the original hp cost when you could direct buy. The amount of RNG candy to go along with it doesn’t interest me.
My guess is that the 3600 came close to the 2500 raw number of sales and they concluded people are indifferent to the pricing. I wonder if the 2500 group as a whole are annoyed and refuse to buy the 3600 in masses and sales drop like a rock…
“Our data showed that we made more money when we charged more.” Really.
I participated by not collecting a Hero for Hire token to show my objection to the cost. That should be a part of your data. So why don’t I get 300hp for participating?
I know you’re passing along a prepared statement, but your test wasn’t setup to determine that. You can’t tell what players preferred unless you offered both to everyone. What your test show at best is of the random samplings which one sold more.
The sinic in me suspects that if the 3600 did sell more, it’s only because it was given as the only option to a larger group of players. Also I wouldn’t be surprise if more people did not buy the 3600 one, but you had some number of people who had to buy to trigger it as profitable and that was met.
Either way happy price gouging. I got my 2 and I’m done with the store. You’d have got more from me with 2500 but now you will get no more.
EDIT: It’s a shame too, this could have been a great store, but you guys insist on over charging.
Offering more ways for players to get what they need and for you to make money is great, no objections there, go for it. But really the method is suspect.
How do you differentiate between people who would never buy Heroes for Hire vs those who would buy it at a lower level? Unless you offered the same people different options and let them pick the testing is invalid.
