This is what I always expected to hear. We’ll never hear how the sausage was made, but they only needed to sell something like 60% as many at 3600 to make the same as they’d get from 2500; given that, 2500 was never, ever, going to get chosen. I’m just glad I had the 2500 option so I could finish my Red Hulk.
I picked up five Heroes for Hire (I think) at 2500HP because I didn’t care about the extras, I just wanted better coverage/wanted to get out of a sticky situation. I thought it was an excellent solution for just that kind of situation where you might be stuck at 5/5/0 or 4/4/2 and champ/placement/vault rewards and/or bonus heroes weren’t going to work in your favour, especially for characters not in tokens that aren’t otherwise available.
Mildly disappointed and sad to see the 2500HP store that was offered to me go, but not surprised.
I was going to pick up War Machine blue since mine is missing that colour when it popped up available for purchase for me tomorrow, but that’s not looking likely anymore with the higher price point.
how was the decision made? The only h4h store I ever had was the 4*cover plus some iso8 for 2500 hp. It never really seemed like that great of a deal. I’m definitely never going to spend 3600 hp. I’m not sure the market research was well thought out on this one.
Also if they really did a fair test, they would be willing to share the results and what determined the decision. When asked Brigby didn’t say his usual “good question I’ll ask”, he said “I don’t have that information” I suspect he was given very clear boundaries on what he could say on this topic. He can feel free to prove me wrong.
Can someone else make the joke about them vaulting the 2500 offer? I’m already a point down on my account ???
Sorry, but that makes absolutely no sense to me whatsoever. Why in the world would they deliberately rig the results by offering the 3600 to significantly more players so they could claim it was more popular, instead of just charging 3600 from the start? What possible benefit is it to them to offer people a 2500 deal, knowing that they were going to change it to 3600, then rigging a test (that they didn’t need to do in the first place and that no one asked for) to produce the results they wanted, ticking people off in the process? Are they just masochists who get their jollies tweaking us? Or are you claiming that it wasn’t deliberate and that everyone at D3 is so monumentally stupid that they don’t understand the concept of using buy rate rather than number of purchases when the populations are unequal?
I’m not saying their testing method was good. I’m saying they genuinely wanted to test it, and it looks like their results point towards more buys at 3600.
That’s different than saying they never truly wanted to test it and are now lying to us.
This is frustrating. I would’ve bought at least a couple times at 2500 if I’d been offered that amount.
As a player that had the 2500 offer, this makes me happy. The value in CP and ISO is much better.
“anyone that helped us determine the best offering”
You voted for the other side, why should you get something? 
Then they should definitely create a store selling 4 elites, 6000 iso and 2 cp for 1100 hp. That would sell like hot cakes.
Given the quality of other changes, my money says its more they thought they were testing correctly but don’t actually have people who understand how to properly run A/B testing in this scenario, nor is the system built for it.
Just one more thing.
Giving every player two options: 2,5k and 3,6k is a good way to determine if players feel that extra stuff is worh extra 1,1k hp. It’s simple, it’s transparent and quite consumer-friendly.
Offering a single option for a customer at random, doesn’t serve that purpose. If there is no 3rd option - all the axtras priced at, 1,1k hp, this tactic is used to determine how high can they push the cost for people to still accept it. You can’t directly buy 4* covers with hp, so players can either desperately spend up to 3,6k hp per one cover or not get that cover for hp at all.
That is not consumer-friendly at all and just a way to maximize profits.
Damn, I need War Machine Blue to finish mine off too.
I’ve pulled THREE War Machine Reds in a row as a bonus covers…
Simple answer is: for money.
True. However I strongly doubt more people bought the 3600hp offer over the 2500hp.
I’d say Enough people bought the more expensive offer for them to make it the default.
This is a fair point, I probably went to far into crazy town there, but I’ll never believe more people bought 3600 then 2500 unless they produce statistics.
Also your last sentence is probably correct, RNGsus knows they’ve been proving that in spades this year…
While this is not shocking, my first thought was about the 300 refund. So I was in the 3600 group and did not buy because I was hoping for the lower price but my friend in the 2500 paid, got his 4* and now is going to get more hp for participating? Obviously my vote of not buying doesn’t really count but it feels like another slight. I know life is not fair but man they could have thought through the wording of that better. Also since the test was so long, might as well go all in. 2nd cover run anyone who had the 2500 deal would have the 3600 and vice versa and then 3rd cover give both options. Everyone has a chance to make their voices heard
Didn’t buy any at 3600. Will continue not to.
I really wonder sometimes about the business acumen of the people that run this operation. Pricing is a situation that any business that offers any kind of product deals with, so this is no way unique to you guys. Every business faces the dilemma of making more money by:
- Charging more money, and thus making more by the same people paying more, OR
- Charging less money, and thus making more money by attracting more customers/more purchases from the same customers
I don’t honestly see why option 2 isn’t the obvious choice here. The people that are willing to pay 3600, do you honestly think you’ll lose a single one of them by charging LESS! Hell no, if anything they’ll buy more, and probably more often. You are however, practically guaranteed to lose the people that paid 2500, because they are not willing to pay 3600. This is a free-to-play game, so they don’t make any money simply by a new person joining the fray. They make money by people SPENDING. What entices people to spend? Prices that are reasonable, and provide good value. To a whale, I highly doubt 1100 HP is decision-changing. To just about anyone else, bang for buck matters a great deal. Please take this one back to the drawing board Finance guys.
Regardless of the decision making, now that this store is set in proverbial stone, I would like to humbly request that the store be relegated to it’s own button and that button alone (as the button already exists!) Like SHIELD RANK, VIP, and Daily Supply, this menu can only be accessed through the button. This store does not need to float in front or behind active vaults/stores for ongoing events and serves no purpose there.