I left MPQ around year and half ago. This year I reinstalled the game and started fresh all over again. Now I am around day 175, progressing the 3* transition (again).
There has been couple of new things for me when I started all over again. First - Command Points (interesting, but not that much), second - lot’s of new 3* and 4* characters (when I left, there were only few like XWolvie, IW, Elektra, Nick, Dino, 4hor…) and brand new for me where all the 5* characters. And boss fights - very interesting new content, kudos.
HOWEVER - Game mechanics nearly the same, casual player will not notice many changes. Visuals the same (if you don’t count new characters). Prologue the same. PVP system and seasons, the same (just minor change to reward system, due to LT and CP). Alliances, the same. PVEs? Mostly the same (heroics, hulk, gauntlet, deadpool…) with a very minor portion of new ones, that are in nature the same as the others. Shop prices and contents? I don’t see any notable difference. Shield hopping and similar strategies are still valid. Team ups and boosts, the same…
The inflow of new characters is heavy. The inflow only targets 4* and 5* now. There are still characters that are standing out from the rest in their * category, balance is not ideal. Characters come out quicker than any average player can cover with reasonable daily game time and reasonable $$$ investment. People still complain on the very same things as they were 2 years ago (and I don’t blame them).
People tend to use only very small portion of their roster, because
A) the game is not designed in a way that allows people having diverse roster rather early in the game
B) the roster becomes obsolete as soon as player has enough covers (and ISO) to actually level a character on some useful level
C) player doesn’t have freedom to decide what characters to focus on, since the covers distribution is heavily randomized and roster slots are limited by their cost
D) (for whales) characters are not well balanced, so there always is a tendency to use the trendy combos of OP characters for most challenges
The game becomes stereotypical (well it’s still a match-3 game after all). Interesting new challenges (like the ‘tetris’ one with Ultron) are extremely rare.
Sense of accomplishment is missing.
I think it is the right time to start really thinking about how to retain players and make the game fun again.
Make MARVEL covers more available to people, but in the same time think about new game mechanics, new interesting PUZZLES and new interesting QUESTS (see the name of the game, it’s all there!). I am quite sure it will pay back…